Case Study

L. Miller Landscaping

L. Miller Landscaping

Case Study

L. Miller is a landscaping and hardscaping company based out of Chicago IL that provides high end backyard design and outdoor renovations. Before working with ProScale, L Miller had no conversion process, client acquisition process.

L. Miller is a landscaping and hardscaping company based out of Chicago IL that provides high end backyard design and outdoor renovations. Before working with ProScale, L Miller had no conversion process, client acquisition process.

Closed 3 New High Ticket Concrete and Outdoor Living Jobs Within 45 Days Of Working With ProScale.


Case Study: L. Miller Landscaping 3 New Jobs in 45 Days


The Situation

L. Miller Landscaping was already doing solid work — the kind of jobs that earn referrals and keep clients coming back year after year. The problem was simple: nobody outside their existing network could find them. No real website. No Google presence. A homeowner searching "landscaper near me" or "lawn care in [city]" would scroll right past them and call a competitor instead. They were leaving jobs on the table without knowing it.


What We Did

We started with the foundation. First, we claimed and fully built out their Google Business Profile — making sure L. Miller showed up in local searches with the right categories, service area, photos, and details that tell Google exactly who they are and where they work.

Then we built a website designed to convert, not just exist. Most contractor sites are digital brochures. This one was built with a purpose — clear service pages, trust signals, and a dead-simple path for a visitor to become a lead.

Finally, we optimized everything around the local search terms that actually drive business. Not broad traffic. The specific phrases homeowners use when they're ready to hire someone this week.


What Happened

Once the pieces were in place, the traffic was real and the phone started ringing. Clicks came in from people actively searching for landscaping services in the area. Those clicks turned into calls. And those calls turned into signed jobs.

Within 45 days of launch, L. Miller closed 3 new jobs — all from clients who found the website on Google and reached out on their own. No referrals. No word of mouth. Just a system that worked.


The Result

L. Miller Landscaping went from having no digital footprint to ranking locally on Google, pulling in consistent organic traffic, and converting that traffic into paying customers — all in under two months. The website now works in the background while he focuses on the work in front of him. New leads come in without him chasing them. That's exactly what it should look like.

Running a great local business but struggling to get found online? The fix is more straightforward than you think. The same system that worked for L. Miller works for contractors and service businesses across the board.


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