How Biango Construction Closed a $17,000 in 2 weeks of launching our contractor lead gen system
ProScale helped Biango Construction generate qualified homeowner leads with $80,000+ remodeling budgets at $37–$45 per lead, even during slow season. Here's exactly how.
Jerry Dunder
Marketing Specialist
Case Study
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INTRO
Most contractors believe you need a massive ad budget to get quality leads. Biango Construction proves otherwise.
When Biango came to ProScale, they were looking for a consistent pipeline of homeowners ready to invest in high-end remodeling work — custom built-ins, basement remodels, kitchen renovations, and bathroom transformations. They started with just $30 a day. Within two weeks, they closed a $17,000 job.
Here's exactly how it happened — and what it means for contractors who are tired of slow seasons, cold leads, and wasted ad spend.
THE RESULTS AT A GLANCE
Starting daily budget: $30/day
Average cost per lead: $37–$45
First job closed: $17,000 — within 2 weeks of launch
Homeowner lead budgets: $80,000 and above
Season: During what most contractors consider slow season
THE CHALLENGE
Biango Construction had the skills, the crew, and the portfolio. What they lacked was a predictable, repeatable system for bringing in qualified homeowners — specifically homeowners with serious budgets who were ready to move forward on remodeling projects.
Like most contractors, they experienced the feast-or-famine cycle. Busy seasons were great. Slow seasons were painful. And finding high-ticket leads — the kind willing to invest $50,000, $80,000, or more on a remodel — felt like luck rather than a system.
They needed more than ads. They needed a full lead generation and sales system built specifically for contractors.
That's where ProScale came in.
THE SOLUTION: THE PROSCALE LEAD SYSTEM
ProScale runs a proprietary three-step lead generation system built specifically for contractors, remodelers, and home improvement companies. It's not a generic marketing approach — every piece of it is designed around how contractor sales actually work.
Step 1: Build the Offer and Launch the Creative
ProScale starts by building a compelling offer tailored to the contractor's specific services and ideal customer. For Biango, that meant speaking directly to homeowners looking for high-end custom work — not budget shoppers. The ad creative was designed to attract serious buyers and filter out everyone else from the very first click.
Step 2: Qualify Leads Through the Landing Page
Every lead that clicks goes to a dedicated landing page built to pre-qualify. This isn't a generic contact form. ProScale collects the homeowner's name, phone number, address, and project budget before they ever speak to Biango. By the time Biango's team picked up the phone, they already knew who they were talking to and what that person was willing to spend. No wasted calls. No tire-kickers.
Step 3: SMS Nurture, Consult Reminders, and Sales Closing Systems
Getting a lead is only half the battle. ProScale set up a full automated SMS nurture system so every lead stayed warm from the moment they opted in. Automatic follow-up texts, appointment reminders, and closing sequences ran in the background — so no lead went cold and no consultation was forgotten. This system worked around the clock, even when Biango's team was on a job site.
THE RESULTS
Within the first two weeks of launching with ProScale, Biango Construction closed a $17,000 remodeling job — a direct result of a lead generated through the system.
Their average cost per lead came in between $37 and $45. For a business where a single closed job can be worth $20,000, $50,000, or $80,000+, that cost per lead is a significant return on investment.
More importantly, Biango wasn't just getting leads. They were getting qualified homeowners who had already shared their name, address, phone number, and remodeling budget. The sales conversations started from a position of knowledge, not cold outreach.
And they achieved all of this during what most contractors write off as slow season — proving that the right system doesn't wait for the calendar.
WHO PROSCALE WORKS FOR
ProScale's contractor lead generation system is built for home improvement companies across every major trade, including:
Kitchen remodelers
Bathroom remodelers
Basement remodelers
Custom built-ins and carpentry
Hardscapers
Outdoor living companies
Pool builders
Roofers
General contractors
Home improvement companies of all sizes
If you're a contractor looking for a consistent flow of qualified homeowner leads — not random clicks or low-budget tire-kickers — ProScale's system was built for your business.
WHY CONTRACTORS CHOOSE PROSCALE
Most marketing agencies don't understand the contractor business. They run generic ads, send traffic to a basic contact form, and disappear. ProScale is different because the entire system — the offer, the landing page, the SMS nurture, the closing sequences — is built around how contracting sales actually work.
Homeowners don't always move fast. They need follow-up. They need reminders. They need to feel confident before committing to a $50,000 renovation. ProScale's system handles all of that automatically, so contractors can focus on doing the work — not chasing leads.
The Biango Construction case study is proof that the right lead generation system, even on a modest starting budget, can produce high-value clients quickly and consistently.
READY TO BUILD YOUR OWN PIPELINE?
If you're a contractor — whether you do kitchen and bath remodels, roofing, pool construction, hardscaping, outdoor living, or general home improvement — and you want a predictable system for generating qualified homeowner leads, ProScale can help.